About Broadcast Technology Service Management

The Information Technology industry has crafted a set of management principles known as IT Service Management (ITSM) that refocus technology management on the business. It’s time broadcast and cable service engineers to stop managing technology for the sake of technology and start showing how they bring value to the business. BTSM is about merging ITSM principles and techniques with broadcaster’s technology.

About the Author

Michael Liebman is a Media Engineering Systems Architect at SiriusXM Satellite Radio where he develops near and long term technology strategy for the linear radio channels. Previously, Michael led the day to day efforts of Yangaroo’s Advertising customer service team. Michael has also worked for Fox News Channel and the ADC Automation group in Harris’s Broadcast Communications Division (now Imagine Communications). After graduating from Northwestern University’s School of Speech (now School of Communications) with a B.S. in Radio/Television/Film, he joined Viacom/MTV Networks Network Operations Center first in Operations and then moving to Engineering.

Michael is an SBE Certified Video Engineer and Certified Broadcast Networking Technologist. Additionally, he is a member of the Society of Broadcast Engineers (SBE — Chapter 15), the Society of Motion Picture and Television Engineers (SMPTE) and the Association for Computing Machinery. Michael received an M.S. with distinction in Management and Systems from New York University after completing his thesis, An Empirical Investigation into the Adoption of Open Source Software in the Broadcasting Industry. His research interests include adapting IT Service Management methodologies for broadcasters, quantitative methods for media technical management, and Open Source Software in media.